Effective Date: August 28, 2026

Amir H. Assefnia, DDS, MDS, MS, Inc. respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, SuperOrthodontics.com, or otherwise interact with us online. Please read this policy carefully. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. HIPAA Disclaimer: Website Privacy vs. Medical Privacy

This Privacy Policy applies to information collected through our website and digital advertising efforts. It is separate from our Notice of Privacy Practices, which is governed by the Health Insurance Portability and Accountability Act (HIPAA). Any Protected Health Information (PHI) provided to us in person, through a secure patient portal, or during medical treatment is governed by our HIPAA Notice of Privacy Practices, which is provided to patients at our office.

2. Information We Collect

We collect information about you in two main ways: information you directly provide to us and information we automatically collect when you interact with our website.

A. Information You Provide to Us
When you use forms on our website, such as the appointment request form, we collect personal information that you choose to share with us. This includes, but is not limited to:

  • Name
  • Email Address
  • Phone Number
  • Reason for contacting us (e.g., consultation, treatment inquiry)
  • Any other details or information you choose to provide in your submission

B. Information Collected Automatically (Cookies and Tracking Technologies)
When you visit our website, we automatically collect certain data about your device and how you interact with our site. This includes, but is not limited to:

  • Device and Usage Data: IP address, browser type, operating system, pages viewed, time spent on pages, and referring website addresses.
  • Cookies and Pixels: We use cookies, web beacons, and tracking pixels to analyze site traffic and run digital advertising campaigns.

3. How We Use Your Information

We use the information we collect to operate our practice and improve our digital presence, specifically to:

  • Contact you to schedule a consultation or answer your inquiries.
  • Send you administrative information, such as appointment reminders.
  • Improve and optimize our website functionality and user experience.
  • Deliver targeted advertising to you on third-party platforms (such as Google, Meta, TikTok, and other similar networks) and measure the effectiveness of our marketing campaigns.

4. How We Share Your Information

We do not sell your personal information to third parties for their own direct marketing purposes. We may share your information in the following situations:

  • Service Providers: We may share data with trusted third-party vendors who assist us in operating our website, conducting our business, managing our advertising (such as Google, Meta, TikTok, and other similar analytics or marketing platforms), or analyzing our web traffic.
  • SMS/Text Messaging Consent: Mobile information and consent for SMS text messaging will not be shared with or sold to third parties or affiliates for marketing or promotional purposes.
  • Legal Obligations: We may disclose your information if required to do so by law, in response to a subpoena, or to protect the rights, property, and safety of our practice, our patients, or others.

5. Third-Party Advertising and Pixels

We participate in behavioral-based advertising. This means that third parties (such as Google, Meta, TikTok, and other similar advertising networks) use technology (like tracking pixels or cookies) to collect information about your interactions with our website. This data (which can include IP addresses and device identifiers) allows them to provide you with advertising about our dental services tailored to your interests on other platforms.

  • You can manage or opt out of targeted advertising by adjusting the ad preference settings directly within your social media or search engine accounts, or by using a browser that blocks third-party cookies.

6. California Privacy Rights

If you are a resident of California, you are granted specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the California Online Privacy Protection Act (CalOPPA).

  • Right to Know and Access: You have the right to request a copy of the specific pieces of personal information we have collected about you.
  • Right to Delete: You have the right to request that we delete your personal information from our marketing systems. Please note that this right is not absolute; we are required by federal and state health laws (including HIPAA) to maintain your medical, treatment, and financial records, which supersede this deletion right.
  • Right to Opt-Out of "Sharing": While we do not sell your data for money, using analytics and advertising pixels is considered "sharing" for cross-context behavioral advertising in California. You have the right to opt out of this tracking.
  • Do Not Track Signals: Some web browsers have a "Do Not Track" (DNT) or Global Privacy Control (GPC) feature that signals to websites that you do not want to have your online activity tracked. At this time, our website does not respond to DNT signals or automatically alter its data collection practices when we see a DNT signal from your browser.

To exercise any of these California privacy rights, please contact our office.

7. Data Security

We implement a variety of security measures to maintain the safety of your personal information when you submit a request via our website. However, no data transmission over the Internet can be guaranteed as 100% secure. Please do not submit sensitive medical information, financial details, or social security numbers through our website's contact form.

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our digital practices or legal obligations. We will notify you of any changes by updating the "Effective Date" at the top of this document.

9. Contact Us

If you have questions or comments about this Privacy Policy, or if you would like to exercise your privacy rights, please contact our office at:

Super Orthodontics
Amir H. Assefnia, DDS, MDS, MS, Inc.
16661 Ventura Blvd Ste 300
Encino, CA 91436
Phone: (818) 741-2800

Privacy Policy